Stage 1: Product Design & Creative
You can do this stage if you are working on a new product that needs some creative work. Otherwise, an excellent place to start would be just your logo. In our case, we are making a new T-shirt design, so we need someone to design it for us. We find a creative person who can help us, and then we start to work on the design. This process takes about one week. Here are some things you need to think so that it will be successful:
- Come up with a unique/seasonal design. Opt for a unique spin on your logo or a design around seasonal events, upcoming competitions or themes. Need help with any graphic design-related work? Check out; https://fitprint.co/graphic-design
Look to make it higher quality than regular apparel. Again, playing to the fear of missing out, a higher quality apparel item carries more excitement and demand. Look to release specific gym merch like activewear or sweat-wicking performance wear.
Stay on trend with new colours. i.e pastel / earth tones. Most members already have a black and white t-shirt. Change it up and stay on trend throughout the year with seasonal releases.
Design around limited edition themes. Include the year/season/event on the shirt. Think of it as a band/tour shirt. People relish their “early in the band’s life” tour shirts, proving that they were ultra-fans before the band became famous. The same thing can become of your gym as you grow and create your legacy.